Laura Geller

Laura Geller

While applying makeup to a friend who’d lost all her hair during chemotherapy, makeup artist and entrepreneur Laura Geller became determined to create a product that would fill out and define eyebrows naturally, without the smudging or melting of traditional brow pencils. After years of work with European art tool manufacturer Faber-Castell, Laura Geller unveiled a long-lasting, easy-to-apply brow “marker” that allows women with sparse or undefined brows to easily create a balanced, proportionate and polished look.

Since the inspiration for the product -- Laura Geller’s Brow Marker – came from a cancer patient, Laura Geller announced that a portion of the proceeds of the Brow Marker will be donated to Joan’s Legacy: Uniting Against Lung Cancer.

“When I learned that lung cancer kills more women than any other cancer, yet its research is terribly under-funded, I felt I should join the efforts to find new treatments and a cure for this deadly disease,” Ms. Geller said. “I am delighted that our product – something that every woman will value and use – will make a difference in the fight against lung cancer.”

Since joining forces with Uniting Against Lung Cancer, Laura Geller Makeup has donated almost $300,000 to support lung cancer research. In 2008, the Laura Geller Grant was awarded to E. Aubrey Thompson, Ph.D. at the Mayo Clinic to study The Role of Phospholipase D1 in EGFR Addiction.

“Laura Geller Makeup is among the first major corporations to dedicate her formidable retail power to the lung cancer cause, and we are honored for her partnership with Joan’s Legacy,” said Susan C. Mantel, Executive Director. “So many lung cancer patients feel isolated by the lack of attention to, and options for diagnosing and treating, their disease. Laura Geller gives patients and their families hope for both growing financial support to research solutions for this devastating disease, and thoughtful products that will help them through to remission or recovery.”

Find out more about Laura Geller and her contribution to Uniting with this short video on CNBC.

Laura Geller shows women how to look and feel their best on the Today Show.